Turning the tide on music piracy with Big Data

December 21, 2013 at 2:42 PM

The Internet has been disrupting the music industry since the days of Napster more than a decade ago when file-sharing was unleashed in earnest on the world. The major music labels are gasping for breath as they see their traditional business models erode. But there are however other players that are finding creative solutions to turn “pirate” fans into paying customers.

A recent story suggested that Iron Maiden came up with an ingenious solution with the help of some music analytics companies to figure out where in the world their music was being pirated the most and then embark on intensive touring of those locations. The strategy appears to have worked, Iron Maiden has been outperforming the music industry by a wide margin and has made millions of dollars touring Latin America.

BitTorrent traffic can be analyzed extensively along with social media and other digital channels. Gregory Mead, CEO and co-founder of the London-based firm Musicmetric said:

Having an accurate real time snapshop of key data streams is all about helping inform people’s decision making. If you know what drives engagement you can maximize the value of your fan base. Artists could say ‘we’re getting pirated here, let’s do something about it’, or ‘we’re popular here, let’s play a show’.

This is a great example of how Big Data can unlock opportunities for those willing to seek them out with an open mind.

(Via BoingBoing)

Iron-Maiden-Mexico-08-Tour

Iron Maiden Mexico Tour T-shirt art