My Workshop at Google Think Brand and Think Performance 2014

December 1, 2014 at 9:14 PM

This year at one of Google’s annual events related to the Think With Google program I presented a two day workshop about some new tools to generate Consumer Insightsspecifically for planning advertising campaigns. Tools like Consumer Barometer, Keyword Planner, Google Trends and Think with Google among others make up Google’s suite of tools for Research, Insights and Planning.

Ken Bannister - 2014 Workshop Think Brand and Think Performance

Ken Bannister – 2014 Workshop Think Brand and Think Performance

Ken Bannister - 2014 Workshop Think Brand and Think Performance

Ken Bannister – 2014 Workshop Think Brand and Think Performance

Ken Bannister - 2014 Workshop Think Brand and Think Performance

Ken Bannister – 2014 Workshop Think Brand and Think Performance

Ken Bannister - 2014 Workshop Think Brand and Think Performance

Ken Bannister – 2014 Workshop Think Brand and Think Performance

Ken Bannister - 2014 Workshop Think Brand and Think Performance

Ken Bannister – 2014 Workshop Think Brand and Think Performance

Ken Bannister - 2014 Workshop Think Brand and Think Performance

Ken Bannister – 2014 Workshop Think Brand and Think Performance

Ken Bannister - 2014 Workshop Think Brand and Think Performance

Ken Bannister – 2014 Workshop Think Brand and Think Performance

Ken Bannister - 2014 Workshop Think Brand and Think Performance

Ken Bannister – 2014 Workshop Think Brand and Think Performance

Ken Bannister - 2014 Workshop Think Brand and Think Performance

Ken Bannister – 2014 Workshop Think Brand and Think Performance

Ken Bannister - 2014 Workshop Think Brand and Think Performance

Ken Bannister – 2014 Workshop Think Brand and Think Performance

Be sure to check out this other post with a list of 23 other Google Tools & Sites for Research, Insights and Planning.

Google resources to support the hiring of veterans

November 16, 2014 at 2:27 PM
Google Doodle for Veterans Day

Google Doodle for Veterans Day

Google announced this month a new website to encourage and help veterans to apply for jobs at the company. In the official blog post titled ‘The doors are open for veterans at Google’ there are more details about the kind of resources veterans can find including mentoring, virtual classes, a way to match their military skills with existing teams at Google, among others.

The intro video says it best:

Veterans Make Great Googlers

 

This builds on the efforts of Google’s existing group ‘Google Veterans Network’ (Website, G+ Page) but this site focuses squarely on the issue of recruiting top veteran talent to Google.

Supporting veterans is a noble and smart move for the company considering the kind of skills and behaviors it takes to succeed in a professional military.

The doors are open for veterans at Google

The doors are open for veterans at Google

 

Wilfred Owen 1917 – Apologia Pro Poemate Meo / In Defence Of My Poetry

November 11, 2014 at 11:00 AM
WWI trench - Living among the dead

WWI trench – Living among the dead

 

I, too, saw God through mud –

The mud that cracked on cheeks when wretches smiled.
War brought more glory to their eyes than blood,
And gave their laughs more glee than shakes a child.

Merry it was to laugh there –

Where death becomes absurd and life absurder.
For power was on us as we slashed bones bare
Not to feel sickness or remorse of murder.

I, too, have dropped off fear –

Behind the barrage, dead as my platoon,
And sailed my spirit surging, light and clear
Past the entanglement where hopes lay strewn;

And witnessed exultation –

Faces that used to curse me, scowl for scowl,
Shine and lift up with passion of oblation,
Seraphic for an hour; though they were foul.

I have made fellowships –

Untold of happy lovers in old song.
For love is not the binding of fair lips
With the soft silk of eyes that look and long,

By Joy, whose ribbon slips, –

But wound with war’s hard wire whose stakes are strong;
Bound with the bandage of the arm that drips;
Knit in the webbing of the rifle-thong.

I have perceived much beauty

In the hoarse oaths that kept our courage straight;
Heard music in the silentness of duty;
Found peace where shell-storms spouted reddest spate.

Nevertheless, except you share

With them in hell the sorrowful dark of hell,
Whose world is but the trembling of a flare,
And heaven but as the highway for a shell,

You shall not hear their mirth:

You shall not come to think them well content
By any jest of mine. These men are worth
Your tears: You are not worth their merriment.

Wilfred Owen
Apologia Pro Poemate Meo
November 1917 

WWI - Scottish Highlanders marching to the front

WWI – Scottish Highlanders marching to the front

A view on why Humanity still comes out on top if an A.I. surpasses us

October 26, 2014 at 11:33 AM

There is growing concern over the risks posed to humanity’s survival by the development of advanced Artificial Intelligence. Some have gone as far as saying it is our biggest existential threat. Many point to evolution as one of the primary forces that threatens our species if we continue down the path of creating machines that are truly intelligent and autonomous.

Imagining for a moment that such a scenario occurred, that an A.I. gains consciousness, reproduces and refines itself to the point that it no longer follows human instructions and so is a new intelligent species competing for the finite resources on Earth. A robot uprising ensues in the style of many science fiction stories that leads to the extinction of the human race.

The former is one possible outcome. But there is another where even if an advanced A.I. succeeds in surpassing us, our species ends up benefiting and indeed flourishing.

Like pilot fish feeding on the back of a whale shark, there is the possibility that a symbiotic relationship develops between man and machine. But what could mankind possibly offer an advanced intelligence born of a Technological Singularity?

Human beings have one unique trait, one precious and valuable gift that a superior organism could value and so keep humans around for: creativity, ideas, imagination, the ability to dream and create things that previously didn’t exist.

Whale Shark and Pilot Fish symbiosis

Whale Shark and Pilot Fish symbiosis

The innate and tremendous capacity for innovation exists in us not in the least because of an instinctive tenacity to survive when faced with adversity. It takes energy to produce ideas, and an intelligent life-form such as a human that is able to build (or at least plant the seed for) a new and superior intelligence clearly has infinite potential to create.

No matter how advanced an A.I. could become it would still be limited by the physical and perceptive constraints of the universe. You could make the argument that since this machine would be several orders of magnitude more intelligent than people then whatever ideas we could come up with would be useless to it. Once again no matter how intelligent an organism is it is not immune to “intellectual blind spots”, indeed as Socrates said “I know that I know nothing” illustrates that true intelligence recognizes its limitations. The entire human experience, from the moment we’re born to when we die is unique to our species and through hundreds of millions of years of evolution nature has taught us how to survive. This is a useful trait to imitate, not to mention that since the universe is so vast and relative it would be beneficial to have another intelligent organism’s point of view on how and why the universe exists.

Assuming this hypothesis is true, that an A.I. sees that keeping humans around is beneficial to it’s survival, then it would probably want to have as many people as possible thinking, helping, dreaming. A sufficiently advanced A.I. might also recognize the value in observing biological evolution and by that token would also have to contemplate the probability of life on other planets. Keeping biological lifeforms around could give it an edge if it ever encountered an alien civilization.

But just keeping humans around isn’t enough to spur innovation. It is plain to see that people produce many good ideas when their basic needs are met (and exceeded), when there is freedom and security. Under this scenario the A.I. would best serve it’s own interests by not only keeping humans, but keeping them at the highest standard of living possible to produce as many new ideas and perspectives as possible. Just one critical breakthrough that mankind could contribute to an A.I. species would justify keeping billions of people at the highest standard of living possible.

In the long-term would this mean that humanity would have to play a supporting role for another, more advanced organism? Perhaps. But there are many examples in nature where symbiosis ensures the survival of one species simply because of it’s usefulness to another more successful species; take dogs and cats for example, or your own intestinal flora.

Nature is a ruthless and efficient order, but where there is evolutionary value surprising combinations can arise. If it is even possible for A.I. to gain consciousness and create better versions of itself that ultimately eclipse human supremacy, we must take comfort in the knowledge that in all likelihood our species will survive. Having the unique gifts of limitless imagination combined with ferocious adaptability.