200 years since The Battle of Waterloo

June 18, 2015 at 4:18 PM

A day can decide the future of nations. June 18 1815 was such a day.

The ferocious battle that was Waterloo stands out as one of the most critical historically, and interesting tactically.

British newspaper The Telegraph released an enthralling series of articles to mark the 200th anniversary of the Battle, here is an excerpt from the introduction:

The morning of June 18 1815 saw 180,000 men, 60,000 horses and 500 pieces of artillery crammed into 2½ sq miles of Belgian countryside. In the nine frantic hours that followed, a quarter-century of central European warfare was brought to a close, leaving more than 44,000 dead, dying and wounded on the field. It was an extraordinary event.

Waterloo may have been “the nearest run thing you saw in your life” – as the Duke of Wellington famously described it – but it was also the turning point in the history of modern Europe, bringing Napoleon Bonaparte’s rampage across the continent to an end and ushering in one of the most peaceful centuries of history.

Louis Dumoulin - Marechal Ney à Waterloo

Louis Dumoulin – Marechal Ney à Waterloo

This two minute video sums up the stakes and main events of the battle:

How the Battle of Waterloo was won

For more detail there is also a fantastic timeline of events in “liveblogging” style that narrates the events of the day as they unfolded. The Battle of Waterloo, as it happened on June 18, 1815

For the historian, here is the order of battle detailing unit, commander, ranks and materiel.

The lessons from Waterloo are useful today, the valour displayed timeless.

William Sadler - Battle of Waterloo

William Sadler – Battle of Waterloo

Lady Butler - Quatre Bras 1815

Lady Butler – Quatre Bras

 ‘Next to a battle lost, the greatest misery is a battle gained.’
— Duke of Wellington Arthur Wellesley

10 Google Tools for Video Insights, Planning and Research

May 11, 2015 at 5:39 PM
Google Planning Tools for Video

Google Planning Tools for Video

Online video is a powerful way to build brands and sell products online. To create great video campaigns you need to start with tools and resources which lead you to discover the best research, insights and data for what you are trying to achieve.

This is a list focused on Google’s planning tools for video, which complements the other more general list on Google planning tools: 23 Google Tools for Planning, Research and Insights

 

YouTube Ads Leaderboard – Think With Google

A list which month to month has the most active videos on YouTube. The ranking is organized into several categories including by month, brand, type of content and others. It also includes an Agency leaderboard which ranks the top Creative and Media agencies on YouTube.

https://www.thinkwithgoogle.com/platforms/video/leaderboards

 

Trending on YouTube – Google Trends

Did you know YouTube is the second biggest search engine in the world?  With the video section of Google Trends you can see what videos have been trending by market on YouTube in the past 24 hours or in previous days.

https://www.google.com/trends/hotvideos

 

Video & Display Benchmarks Tool

Lets you pull up-to-date industry benchmarks such as click-through rate, view-through rate, interaction rate and time, expansion rate and video completions. You can slice the data by country, vertical, ad size and ad format, and can view it as a map, data snapshot, or a trends view.

http://www.richmediagallery.com/tools/benchmarks

 

YouTube Analytics

YouTube Analytics lets you monitor the performance of your channel and videos with up-to-date metrics and reports. There’s a ton of data available in different reports (e.g. Views, Traffic sources, Demographics).

https://www.youtube.com/analytics

 

Video Insights – Think With Google

A collection of articles, case studies, infographics and other material related to the art and science of online video campaigns.

https://www.thinkwithgoogle.com/platforms/video/insights

 

Google Display Planner

Find online content that your audience is likely to visit and discover suggestions on new ways to connect with them using all of the targeting options available on the Google Display Network. Simply enter demographics and sites associated with your ideal customers and the tool will suggest thousands of new websites, mobile applications and video channels for your ads.

https://adwords.google.com/da/DisplayPlanner/Home

 

YouTube Trends Dashboard

A YouTube tool where you can track what’s being viewed and shared around the world. Compare trending videos by age, gender and location so you can discover viewers’ passions, whatever their demographic.

https://www.youtube.com/trendsdashboard

 

Video Trends – Think With Google

YouTube trends beyond the most popular videos including Featured Highlights, Creator Spotlight, YouTube Insights, Brand Spotlight and more.

https://www.thinkwithgoogle.com/platforms/video/trending

 

Google Developers Tools for YouTube

YouTube provides several APIs and tools that let you integrate the YouTube experience into your website, mobile app, or device. This site is designed to help you to determine which APIs and tools best suit your needs.

https://developers.google.com/youtube/

 

YouTube Creator Tools

If you are generating and uploading content to YouTube then you need YouTube’s suite of tools designed to help you create better content, build fan bases, and make more money. There is also a useful Android app available called ‘YouTube Creator Studio’  which includes a lot of the tools showcased.

https://www.youtube.com/yt/creators/tools.html

Presenting YouTube to Havas at their ‘Digital Summit’

March 8, 2015 at 11:20 PM

In 2014 I was invited to present at a public event Havas organized for their advertisers in Monterrey, Mexico. The day was organized around showcasing several digital media partners and giving each the opportunity to present something special.

My presentation was an inspirational look at the importance of YouTube as a cultural icon and the opportunities available to brands that decide to seize them.

Check out the video:

Ken Bannister - Google - Havas Digital Summit - 04/14
Presenting YouTube to Havas at their 'Digital Summit'

Presenting YouTube to Havas at their ‘Digital Summit’

Presenting YouTube to Havas at their 'Digital Summit'

Presenting YouTube to Havas at their ‘Digital Summit’

Presenting YouTube to Havas at their 'Digital Summit'

Presenting YouTube to Havas at their ‘Digital Summit’

Engagement in Digital Marketing – what it is and resources to harness it

February 8, 2015 at 5:31 PM

When it comes to digital marketing there is so much more to it than just ‘reach and frequency’. Despite the fact that all online advertising is constantly evolving there is one certainty about where it is and where it is headed: Consumer choice.

Users today can pretty much choose to see whatever content they want, whenever and wherever they want. Moreover the interactive nature of the digital medium and it’s data-driven backbone present new challenges to marketers; among them is how to measure the impact of all that “extra substance” that digital marketing can provide on top of reach and frequency.

Engagement in Digital Marketing - what it is and resources to harness it

Engagement in Digital Marketing – what it is and resources to harness it

Digital platforms can uncover special or hidden value buried in customer’s patterns. In advertising that value can be observed as a collection of measurable behaviors and actions that users do to interact with a Brand; the industry uses the word Engagement as a general term to define it. Taking a quote from a Google study“marketers and agency professionals overwhelmingly agreed that engagement was anything that moved people to action”. 

Ad Age and Google partnered for a joint research study that aims to understand best practices to measure Engagement and then determine how valuable it can be for a company or brand. Through several examples the study guides marketers on how to think about engagement and suggests specific actions to start cultivating it. This study is part of the larger “Engagement Project” series that Google is building.

Truly engaged customers probably have much higher lifetime values than those who do not. There’s also nothing like having die-hard fans to stir up sales-generating buzz, just ask Apple. In the long-term it’s probable that Engagement metrics will replace reach & frequency as the favorite way of measuring advertising.

You can download and read the whole pdf below:

Google and Ad Age study on Engagement

Google and Ad Age study on Engagement

If you need tools to further your measurement strategy check out this list of 23 Google Tools & Sites for Research, Insights and Planning.