Robert Graves – ‘Recalling War’

November 11, 2015 at 7:28 PM

97 years ago today, the First World War came to an end.

The battlefield of the Somme contains many cemeteries. Beaumont-Hamel, France, 2014

The battlefield of the Somme contains many cemeteries. Beaumont-Hamel, France, 2014 

Robert Graves – ‘Recalling War’

Entrance and exit wounds are silvered clean,
The track aches only when the rain reminds.
The one-legged man forgets his leg of wood,
The one-armed man his jointed wooden arm.
The blinded man sees with his ears and hands
As much or more than once with both his eyes.
Their war was fought these 20 years ago
And now assumes the nature-look of time,
As when the morning traveller turns and views
His wild night-stumbling carved into a hill.

What, then, was war? No mere discord of flags
But an infection of the common sky
That sagged ominously upon the earth
Even when the season was the airiest May.
Down pressed the sky, and we, oppressed, thrust out
Boastful tongue, clenched fist and valiant yard.
Natural infirmities were out of mode,
For Death was young again; patron alone
Of healthy dying, premature fate-spasm.

Fear made fine bed-fellows. Sick with delight
At life’s discovered transitoriness,
Our youth became all-flesh and waived the mind.
Never was such antiqueness of romance,
Such tasty honey oozing from the heart.
And old importances came swimming back –
Wine, meat, log-fires, a roof over the head,
A weapon at the thigh, surgeons at call.
Even there was a use again for God –
A word of rage in lack of meat, wine, fire,
In ache of wounds beyond all surgeoning.

War was return of earth to ugly earth,
War was foundering of sublimities,
Extinction of each happy art and faith
By which the world has still kept head in air,
Protesting logic or protesting love,
Until the unendurable moment struck –
The inward scream, the duty to run mad.

And we recall the merry ways of guns –
Nibbling the walls of factory and church
Like a child, piecrust; felling groves of trees
Like a child, dandelions with a switch.
Machine-guns rattle toy-like from a hill,
Down in a row the brave tin-soldiers fall:
A sight to be recalled in elder days
When learnedly the future we devote
To yet more boastful visions of despair.

Photo: The battlefield of the Somme contains many cemeteries – Beaumont-Hamel (front), Redan Ridge Cemetery No.2 (R) and Redan Ridge Cemetery No. 3 (top) on March 27, 2014 in Beaumont-Hamel, France.(Peter Macdiarmid/Getty Images) #

Outdoor billboards now served by Google’s DoubleClick platform

November 2, 2015 at 12:06 PM

According to an article published yesterday in Business Insider, Google is testing DoubleClick ad delivery technology on outdoor digital billboards in London. Forbes wrote that this experiment builds on a 2013 project called “Google Outside” that Google and R/GA piloted to show billboards that adapt to people’s context throughout the day.

DoubleClick is the leading programmatic platform to serve digital banner ads.

This is yet another step in the integration (or assimilation) of offline and online media and extends Google’s advertising reach into digital OOH billboards.

The idea is that passers-by will see the most relevant ads for the time of day and location they are in. If the passing audience isn’t the right one to show an ad to, then the technology opts not to serve an ad.

Business Insider - A YouTube ad at Vauxhall roundabout, London.

Business Insider – A YouTube ad at Vauxhall roundabout, London.

A new Android phone, by Pepsi

October 15, 2015 at 7:17 PM

Startling to some but genius to others, Pepsi has confirmed partnering with a Chinese phone manufacturer to release the Pepsi P1; a limited edition Android phone in China.

The specs are the current average for a 5 inch Android Phone. Ad Age has some interesting comments about Pepsi’s youth-centered strategy and the possibility of the phone being a medium to deliver branded entertainment content.

With the cost of hardware trending downwards every year, it is not excessive to think that one day brands will practically give away gadgets in an attempt to win people’s attention, possibly the most valuable commodity anywhere. 

Be sure to check out my other post about mobile trends: When smartphones cost 1 dollar

Pepsi P1 Abdroid Phone

Pepsi P1 Abdroid Phone

Disney’s Concept 3D Printer Makes Soft Plush Toys

July 29, 2015 at 12:53 PM

When we think of 3D printing we usually think of solid objects, but the folks at Disney Research decided to try something else.

A Layered Fabric 3D Printer for Soft Interactive Objects

This conceptual (yet working) printer uses off the shelf fabric, laser cutters and a “heat sensitive adhesive” to bring it all together. Not only that, it weaves conductive fabric into the process to turn the toy into an interactive input device.

Disney's 3D printed soft fabric toy

Disney’s 3D printed soft fabric toy

The applications are no doubt numerous. In Disney’s case for example you could imagine a subscription service where they send families new characters on a regular basis.

I was also surprised to find out that Disney has not just one, but six research labs.

Even if everyone doesn’t end up having one of these in their home, the implications of this technology for stocking retail stores and supply chains in general are tremendous.