Introducing my wife’s first company: Prospop

August 28, 2016 at 8:35 PM
Prospop logo


My wife just launched her first company, a digital advertising service for Latin American and US Hispanic companies.

I’m very proud to be able to announce it here.

In her words:

Prospop’s mission is to make advertising easy for all businesses. We offer a low cost but exceedingly professional digital advertising service with innovative mobile cloud reports and stellar service. Essentially you can outsource your digital marketing efforts for a fraction of what a traditional agency would cost.
– Alejandra Moyers

Prospop - Making digital advertising easy for all businesses

Prospop – Making digital advertising easy for all businesses

If YouTube advertising works for Homer Simpson, it can work for your SMB too

December 23, 2015 at 1:25 PM

YouTube recently launched an amusing ad campaign featuring The Simpsons to promote advertising for small and medium businesses on the platform.

Homer Simpson saves the day with YouTube


The online video spot was announced on the Google and Your Business blog with some interesting accompanying data:

  • SMBs make up the majority of advertising on YouTube today, having doubled in the last two years.
  • More than 50% of YouTube views are mobile, happening either on a Smartphone or Tablet.
  • YouTube today reaches more people 18 to 34 than any cable network.
  • “How To” videos on YouTube have grown 70% over the past year. These kinds of videos are a great way to connect with consumers through useful content.


To further deepen your online video knowledge and skills check out: 10 Google Tools for Video Insights, Planning and Research

Homer Simpson saves the day with YouTube

Homer Simpson saves the day with YouTube

Robert Graves – ‘Recalling War’

November 11, 2015 at 7:28 PM

97 years ago today, the First World War came to an end.

The battlefield of the Somme contains many cemeteries. Beaumont-Hamel, France, 2014

The battlefield of the Somme contains many cemeteries. Beaumont-Hamel, France, 2014 

Robert Graves – ‘Recalling War’

Entrance and exit wounds are silvered clean,
The track aches only when the rain reminds.
The one-legged man forgets his leg of wood,
The one-armed man his jointed wooden arm.
The blinded man sees with his ears and hands
As much or more than once with both his eyes.
Their war was fought these 20 years ago
And now assumes the nature-look of time,
As when the morning traveller turns and views
His wild night-stumbling carved into a hill.

What, then, was war? No mere discord of flags
But an infection of the common sky
That sagged ominously upon the earth
Even when the season was the airiest May.
Down pressed the sky, and we, oppressed, thrust out
Boastful tongue, clenched fist and valiant yard.
Natural infirmities were out of mode,
For Death was young again; patron alone
Of healthy dying, premature fate-spasm.

Fear made fine bed-fellows. Sick with delight
At life’s discovered transitoriness,
Our youth became all-flesh and waived the mind.
Never was such antiqueness of romance,
Such tasty honey oozing from the heart.
And old importances came swimming back –
Wine, meat, log-fires, a roof over the head,
A weapon at the thigh, surgeons at call.
Even there was a use again for God –
A word of rage in lack of meat, wine, fire,
In ache of wounds beyond all surgeoning.

War was return of earth to ugly earth,
War was foundering of sublimities,
Extinction of each happy art and faith
By which the world has still kept head in air,
Protesting logic or protesting love,
Until the unendurable moment struck –
The inward scream, the duty to run mad.

And we recall the merry ways of guns –
Nibbling the walls of factory and church
Like a child, piecrust; felling groves of trees
Like a child, dandelions with a switch.
Machine-guns rattle toy-like from a hill,
Down in a row the brave tin-soldiers fall:
A sight to be recalled in elder days
When learnedly the future we devote
To yet more boastful visions of despair.

Photo: The battlefield of the Somme contains many cemeteries – Beaumont-Hamel (front), Redan Ridge Cemetery No.2 (R) and Redan Ridge Cemetery No. 3 (top) on March 27, 2014 in Beaumont-Hamel, France.(Peter Macdiarmid/Getty Images) #

Outdoor billboards now served by Google’s DoubleClick platform

November 2, 2015 at 12:06 PM

According to an article published yesterday in Business Insider, Google is testing DoubleClick ad delivery technology on outdoor digital billboards in London. Forbes wrote that this experiment builds on a 2013 project called “Google Outside” that Google and R/GA piloted to show billboards that adapt to people’s context throughout the day.

DoubleClick is the leading programmatic platform to serve digital banner ads.

This is yet another step in the integration (or assimilation) of offline and online media and extends Google’s advertising reach into digital OOH billboards.

The idea is that passers-by will see the most relevant ads for the time of day and location they are in. If the passing audience isn’t the right one to show an ad to, then the technology opts not to serve an ad.

Business Insider - A YouTube ad at Vauxhall roundabout, London.

Business Insider – A YouTube ad at Vauxhall roundabout, London.