23 Google Tools & Sites for Research, Insights and Planning

September 27, 2014 at 11:35 AM
Google has many tools for researching any topic, generating Insights and planning media campaigns

Google has many tools for researching any topic, generating insights and planning media campaigns


Keeping up with the latest data, cases and research about the digital world can be challenging. Luckily Google has many tools to help anyone looking to uncover interesting information about any subject.

This post is complementary to another one about Google planning tools for video campaigns: 10 Google Tools for Video Insights, Planning and Research


Google Think Insights

Google’s source for insights, trends and research in digital marketing. Get creative inspiration, industry intelligence and best practices for your business.



Google Think Insights Newsletters

 6 different newsletters related to the latest trends, insight and research. What’s happening on YouTube, Programmatic including Doubleclick and Publishers, Art, Copy & Code for creativity.



Google Trends Alerts

Subscribe to receive timely information on search trends related to industries, categories, or specific terms.



Google Trends

How do people search for your brand? When do searches spike? What about your competitors? The Google Trends tool uses real-time search data to help you gauge consumer search behaviors over time. Also subscribe by email.



Google Alerts

Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your queries.



Consumer Barometer

What role do online sources play in a person’s journey from consideration to actual purchase? Google’s interactive tool, the Consumer Barometer, helps quantify the role online media plays in consumers purchase decisions. The tool includes data from 39 countries across 36 different product categories, offering a worldwide selection of consumer insight.



Google ZMOT

Whether we’re shopping for corn flakes, concert tickets or a honeymoon in Paris, the Internet has changed how we decide what to buy. At Google, we call this online decision-making moment the Zero Moment of Truth — or simply ZMOT.



Google Consumer Surveys

Google Consumer Surveys is a fast, affordable, and accurate market research tool that helps you make informed business decisions by asking internet users survey questions. Users complete survey questions in order to access high-quality content around the web, and content publishers get paid as their users answer. Google automatically aggregates and analyzes responses through a simple online interface.



YouTube Trends Dashboard

Rising videos and real-time trends on YouTube.



Google Top Charts

Explore charts of the most searched real-world people, places and things.



Google Keyword Planner

Find keyword ideas, get  performance estimates,  explore related search behavior.



Google Public Data

Visualize public trending data across a variety of metrics, geos & demographics.



Wildfire Monitor

Track social growth of brand/competition, discover top Facebook pages & Twitter users.



Mobile in the Purchase Journey

The impact of smartphone in the research and purchase process.

We are now living a multi-screen world. With the web at our fingertips, shoppers from Singapore to South Africa are finding and purchasing products in completely new ways. To learn more about these changing behaviors, we studied consumers around the globe to understand what role has the smartphone in the consumer journey. Explore the data anyway you like through this interactive tool.



Databoard for Research Insights
Need some stats for a presentation? You shouldn’t have to go data mining. We’ve created this interactive tool to help you quickly find what you need from our vast archives of industry-leading research. It’ll even help you tell a story from the stats, turning selected charts and data points into infographics that you can share.



The Customer Journey to Online Purchase

These days, the customer journey has grown more complex. Before making an online purchase decision, a customer may engage with your brand through many different media channels over several days. This tool helps you explore and understand the customer journey to improve your marketing programs.



Display Benchmarks Tool

Want to understand how your display campaigns compare to those across the rest of the ad industry? Or how different ad formats and sizes perform compared to each other? This tool lets you pull up-to-date industry benchmarks such as click-through rate, interaction rate and time, expansion rate and video completions. You can slice the data by country, vertical, ad size and ad format, and can view it as a map, data snapshot, or a trends view.



Real-Time Insights Finder

You can tell a lot by the way people search. This online demo will give you a glimpse into how our tools can help grow your brand by measuring audiences’ attitudes, perceptions and online activity.



Brand Impressions

Every brand has a story—and we can help you see it. This tool tracks pictures, words and actions to show you what brands are doing now and what they’ve done over time.



The Full Value of Mobile Calculator

The Full Value of Mobile Calculator provides a simple tool and benchmarks to help you estimate the value that mobile drives for your business through calls, apps, in-store, mobile site and cross-device. In about 30 minutes, you can follow the step-by-step wizard to upload data from AdWords and your mobile website, and make some key assumptions to create your Full Value of Mobile estimate.



Our Mobile Planet Tool

The smartphone revolution has touched every corner of the world, and that in turn is changing how any digital marketer does business. Head for your next presentation armed with custom-tailored facts about the global mobile consumer.



Google Correlate

Google Correlate finds search patterns which correspond with real-world trends.



Mobile Ads Showcase App

The Mobile Ads Showcase App lets you demonstrate Google’s mobile ad formats, from simple text ads to interactive mobile rich media. Discover and learn possibilities of mobile HTML5 ads by interacting with industry-leading examples in the Gallery. Develop and test HTML5 ads with My Ads, our MRAID-compliant sandbox. Available for both smartphone and tablets.