10 Google Tools for Video Insights, Planning and Research

May 11, 2015 at 5:39 PM
Google Planning Tools for Video

Google Planning Tools for Video

Online video is a powerful way to build brands and sell products online. To create great video campaigns you need to start with tools and resources which lead you to discover the best research, insights and data for what you are trying to achieve.

This is a list focused on Google’s planning tools for video, which complements the other more general list on Google planning tools: 23 Google Tools for Planning, Research and Insights


YouTube Ads Leaderboard – Think With Google

A list which month to month has the most active videos on YouTube. The ranking is organized into several categories including by month, brand, type of content and others. It also includes an Agency leaderboard which ranks the top Creative and Media agencies on YouTube.



Trending on YouTube – Google Trends

Did you know YouTube is the second biggest search engine in the world?  With the video section of Google Trends you can see what videos have been trending by market on YouTube in the past 24 hours or in previous days.



Video & Display Benchmarks Tool

Lets you pull up-to-date industry benchmarks such as click-through rate, view-through rate, interaction rate and time, expansion rate and video completions. You can slice the data by country, vertical, ad size and ad format, and can view it as a map, data snapshot, or a trends view.



YouTube Analytics

YouTube Analytics lets you monitor the performance of your channel and videos with up-to-date metrics and reports. There’s a ton of data available in different reports (e.g. Views, Traffic sources, Demographics).



Video Insights – Think With Google

A collection of articles, case studies, infographics and other material related to the art and science of online video campaigns.



Google Display Planner

Find online content that your audience is likely to visit and discover suggestions on new ways to connect with them using all of the targeting options available on the Google Display Network. Simply enter demographics and sites associated with your ideal customers and the tool will suggest thousands of new websites, mobile applications and video channels for your ads.



YouTube Trends Dashboard

A YouTube tool where you can track what’s being viewed and shared around the world. Compare trending videos by age, gender and location so you can discover viewers’ passions, whatever their demographic.



Video Trends – Think With Google

YouTube trends beyond the most popular videos including Featured Highlights, Creator Spotlight, YouTube Insights, Brand Spotlight and more.



Google Developers Tools for YouTube

YouTube provides several APIs and tools that let you integrate the YouTube experience into your website, mobile app, or device. This site is designed to help you to determine which APIs and tools best suit your needs.



YouTube Creator Tools

If you are generating and uploading content to YouTube then you need YouTube’s suite of tools designed to help you create better content, build fan bases, and make more money. There is also a useful Android app available called ‘YouTube Creator Studio’  which includes a lot of the tools showcased.