If YouTube advertising works for Homer Simpson, it can work for your SMB too

December 23, 2015 at 1:25 PM

YouTube recently launched an amusing ad campaign featuring The Simpsons to promote advertising for small and medium businesses on the platform.

Homer Simpson saves the day with YouTube

 

The online video spot was announced on the Google and Your Business blog with some interesting accompanying data:

  • SMBs make up the majority of advertising on YouTube today, having doubled in the last two years.
  • More than 50% of YouTube views are mobile, happening either on a Smartphone or Tablet.
  • YouTube today reaches more people 18 to 34 than any cable network.
  • “How To” videos on YouTube have grown 70% over the past year. These kinds of videos are a great way to connect with consumers through useful content.

 

To further deepen your online video knowledge and skills check out: 10 Google Tools for Video Insights, Planning and Research

Homer Simpson saves the day with YouTube

Homer Simpson saves the day with YouTube